How To Add A New Practice Area to Your Solo or Small Law Firm

Adding a new practice area, or changing your practice area entirely, in your solo or small firm practice isn’t too difficult. If you’re going to tackle it, make sure you follow some of the tips provided in this video.

As many people know, originally when I was practicing law, I did all personal injury and medical malpractice cases. In my last 16 years in active practice, I changed it completely. I set up my own solo law firm and felt I was really ready for change.

Many lawyers thrive on the daily, weekly, and monthly tasks I was tired of doing.

When I had to figure out how and what I was going to do, I had to really work at it in order to get the transition right.

Here are a few things to think about if you are thinking of changing or adding to your law practice area.

Find A Good Fit. Ask yourself if the area you want to get into is going to be a good fit for your business overall. Will it compliment what you are doing now? Will there be any conflicts? These are important questions if you want to finally feel fulfilled as a lawyer.

Do the research. Know what you are getting into before you leap. Make sure it’s what you want to do. Will it make you happy? Will it be gratifying?

Who is going to do the work? You are already a solo practitioner. Are you going to be doing all the work? Are you going to bring in someone new who has experience in the area of practice, or will it be someone who is already bringing a book of business?

Is it the right time? Some lawyers want to just ditch what they are doing right now and start from scratch. The important thing to consider is your operating costs. Do you have enough money saved to cover you for at least six months? It could take a minimum of six months before you can actually get traction in a new field of practice.

How do you make it happen?

Remember no matter what, there will be a learning curve if you are about to tackle a field you have never looked at before.

Consider how you are going to find the clients for your new field of practice. Can you use your existing client list or perhaps a past client list?

What changes do you need to make to your marketing?

What new processes are you going to put in place to handle the new work?

You may not have to change anything, but this is something else to consider before you make the change.

Consider your intake, onboarding, or templates you may need to use. Will they change?

What about your team? Will you need more help? Will you have to do any retraining?

Don’t expect your team to turn on a dime – it’s always important to consider your staff.

Plan your transition/changes carefully, stay stress free, and keep these tips in mind when you are ready to add a new practice, or completely change your area of practice.


Here are a few free resources for you to try out…

 

Replace The Rat Race With A Bold, Thriving Law Business

With 16 years in a solo law practice, Sharon Christie discovered that the secret to thriving instead of merely surviving lies in the ability to land great clients…consistently. Sharon cracked the marketing code — catapulting her law practice clientele from ZERO to HUNDREDS in under 9 months — and now reveals her proven 3 step formula to other female lawyers who are ready to replace the rat race with a bold, thriving law business.

Part of her 3 step formula in action is frequent lecturing to professional and community groups, including NAMI Metropolitan Baltimore, the Brain Injury Association of Maryland, the Lupus Foundation, Let’s Talk Sarcoidosis and the Sinai Return to Work Program, and authoring books for her law practice clients such as the 2 books on Social Security Disability benefits, The Unofficial Guide to Social Security Disability Benefits and Can You Win Your Social Security Disability Case?: The Blueprint You Need to Get Social Security Disability.

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