If You Build A Successful Law Practice They Will Come – If You Work At It
The movie Field of Dreams was released in 1989 (over 30 years ago) and the premise is about a Farmer in Iowa who hears a voice telling him to build a baseball field on his farm, so the ghosts of famous baseball players can come back and play a game.
As ridiculous as that may sound, it was a popular movie, especially with men.
The point is the voice whispered this to the farmer: “IF YOU BUILD IT, THEY WILL COME.”
Many lawyers will approach their practice on a similar principle.
If I build a law business, the clients will come, the revenue will come, the success will come.
It doesn’t really work that way.
After 16 years of having her own solo practice, Sharon teaches other women lawyers how to build a successful law practice. One of the biggest lessons Sharon learned was that it takes more than coming up with a name, buying a url, and creating a website to make your law business successful.
You do actually have to put the work in, to get clients to come to you. Lawyers don’t really want to hear this, nevertheless it is true. Law is like any other service-based business despite how good a lawyer you are. The only way to measure success is by having great clients you like to work with, and in turn they like working with you. Clients should have an appreciation for the quality and importance of the work you do for them.
So how do you find them?
It’s not magic! Client development is a skill you need to learn and perfect. Here is a simple way to get started:
STEP 1 – Identify your ideal client; they are people who see the value of what you do, and understand the importance of it
STEP 2 – Research where your ideal client hangs out ONLINE. Find out what sources they seek out for advice when they are online. What social platforms do THEY like or prefer (it may not always be what you like or where you hang out). Find out their interest groups.
STEP 3 – Make a list of all the ways you can get in front of all potential clients you want to work with, on social media, so you can give them expert advice; write articles; blogs; find the ways to get yourself and your business name on the radar of your potential clients.
This is the time to be excited and it will be challenging with a lot of work, but you don’t need to reinvent the wheel.
Check out all the great resources Sharon offers below.
Replace The Rat Race With A Bold, Thriving Law Business
With 16 years in a solo law practice, Sharon Christie discovered that the secret to thriving instead of merely surviving lies in the ability to land great clients…consistently. Sharon cracked the marketing code — catapulting her law practice clientele from ZERO to HUNDREDS in under 9 months — and now reveals her proven 3 step formula to other female lawyers who are ready to replace the rat race with a bold, thriving law business.
Part of her 3 step formula in action is frequent lecturing to professional and community groups, including NAMI Metropolitan Baltimore, the Brain Injury Association of Maryland, the Lupus Foundation, Let’s Talk Sarcoidosis and the Sinai Return to Work Program, and authoring books for her law practice clients such as the 2 books on Social Security Disability benefits, The Unofficial Guide to Social Security Disability Benefits and Can You Win Your Social Security Disability Case?: The Blueprint You Need to Get Social Security Disability.
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