Customer Retention Strategies For Your Law Practice

Deborah E. Myers has more than 30 years professional experience in international economic development, advocacy, public policy and strategic partnerships. She has worked with major corporations, governments, non-government organizations, and international organizations to find solutions for issues facing the developing world. She knows the value of relationships since it was her responsibility to cultivate them and now brings that expertise to others teaching the important of customer retention.

Deborah is the CEO of VirtuArte, a company that works with businesses to increase customer retention, create customer loyalty, gain more referrals, and increase revenue through a customized customer relationship strategy that shows customers how much they are valued and their business appreciated.

Here we talk about the importance of gift giving and recognizing those around you.

Building Stronger Customer Relationships & Customer Loyalty In Your Practice

Why is it important that you customize gifts for your clients, referral sources, and for your employees?

When I first start working with clients, what we talk about is the importance of showing how much you value and appreciate your clients and their business.

Most people think: “oh ok, I’ll just send a gift…” but what’s really important is you personalize the gift, making it meaningful to them.

No matter what your relationship is with that person, everybody wants to feel valued.

What should we be listening for when building relationships with people in order to give those meaningful gifts?

It’s important to get to know their interests, for example, are they gardeners, or do they cook, play sports like tennis or golf. What are their hobbies, or what type of music do they listen to?

Most people do not know.

So if you don’t know, you should do a better job at getting to know them, and not looking at them as “just a business.”

If you want to find out more about something YOU can do that is very special, then listen as we covered a number of other areas, like:

  • What are other things you can do for your clients or referrals?
  • Think about the casual things you talk about with your clients.
  • What are some of the programs VirtuArte offer their clients to help retain business relationships?
  • Keep the “holiday noise” in check.

Download Deborah’s 12 Things To Know About Your Customers Worksheet and start recording the little things you learn in your everyday conversations. 

You can reach Deborah Myers via her website here:

OR, through her social media links here:

Deborah’s Facebook Page  

Deborah’s VirtuArte Facebook Page





Here are a few free resources for you to try out…


Replace The Rat Race With A Bold, Thriving Law Business

With 16 years in a solo law practice, Sharon Christie discovered that the secret to thriving instead of merely surviving lies in the ability to land great clients…consistently. Sharon cracked the marketing code — catapulting her law practice clientele from ZERO to HUNDREDS in under 9 months — and now reveals her proven 3 step formula to other female lawyers who are ready to replace the rat race with a bold, thriving law business.

Part of her 3 step formula in action is frequent lecturing to professional and community groups, including NAMI Metropolitan Baltimore, the Brain Injury Association of Maryland, the Lupus Foundation, Let’s Talk Sarcoidosis and the Sinai Return to Work Program, and authoring books for her law practice clients such as the 2 books on Social Security Disability benefits, The Unofficial Guide to Social Security Disability Benefits and Can You Win Your Social Security Disability Case?: The Blueprint You Need to Get Social Security Disability.

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