Don’t Panic – Let’s Fill Your Law Practice Calendar Today

What happens when your law practice calendar is empty – no cases, no appointments, or no viable work on the horizon.

This affects your cash flow. You start to feel helpless and panicky and want to throw in the towel

WAIT!  You don’t have to be stuck, so please do not panic.

✖️ Do not try to go with a “quick fix” by buying leads that are not vetted properly.

✖️ Do not try to push marketing without the proper targeting and planning.

✖️ Do not complain how hard things are going, because it doesn’t solve the problem.

The worst decisions we make are when we are panicked, fearful and under excessive pressure. 

Take these steps instead: 

✅  Take a moment and breathe.

✅  Sit back and take a look at what you are really doing.

✅  First and foremost, ask yourself what your niche really is (write it down).

✅  Be honest with yourself and ask if you are in more areas of practice than you need. 

✅  Analyze if you are doing all areas effectively. 

Taking time to get clear about what you are doing, why and how will help you know how to move forward. Try narrowing it down before you think of expanding or bringing on an associate. Ask yourself the following questions. 

Who are you going to serve?

First you have to determine to whom you want to market your services.

Once you’ve set a realistic goal, you then have to think about the most efficient way you are going to market to them. 

Have you thought about the age of your prospective clients? 

You will have to market differently if you want to reach a 30-something audience vs a 60-something group of potential clients. It’s a different message because they have different priorities in life, but you still have to communicate how you can solve their problem.

Once you have a picture of who you want to serve, they are now your ideal client – the people you wish you could clone – easy to work with, well within your niche, and you enjoy the work you do for them.

If you are a B2B law practice, how is that different?

There are not a lot of differences, but you do have to know more about the people doing the hiring – where they hang out in social media – are they in professional groups? Special interest groups? Serve on boards?

The key to any really great client is improving your marketing, so the information you need to gather and develop about your ideal client is crucial.

Once you have the who, what, when, where, why and how about your ideal client you will drive better clients to your law firm and reach your success goals.


Here are a few free resources for you to try out…

 

Replace The Rat Race With A Bold, Thriving Law Business

With 16 years in a solo law practice, Sharon Christie discovered that the secret to thriving instead of merely surviving lies in the ability to land great clients…consistently. Sharon cracked the marketing code — catapulting her law practice clientele from ZERO to HUNDREDS in under 9 months — and now reveals her proven 3 step formula to other female lawyers who are ready to replace the rat race with a bold, thriving law business.

Part of her 3 step formula in action is frequent lecturing to professional and community groups, including NAMI Metropolitan Baltimore, the Brain Injury Association of Maryland, the Lupus Foundation, Let’s Talk Sarcoidosis and the Sinai Return to Work Program, and authoring books for her law practice clients such as the 2 books on Social Security Disability benefits, The Unofficial Guide to Social Security Disability Benefits and Can You Win Your Social Security Disability Case?: The Blueprint You Need to Get Social Security Disability.

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