How to Make Great First Impressions and Wow Your Law Practice Clients

FIRST IMPRESSIONS! They are so important, not only in your personal life, but in your law practice and business life as well.

If you are a lawyer, whether you work in your own law practice or in someone else’s firm, the face of your company, who ever answers your phone, and how they answer it could determine  whether or not your law practice gets the new client , or keeps  existing clients. 

You can distinguish your firm easily from all the others by simply tweaking (or overhauling) what you are already doing. 

Here are a few things you can do:

Answer Phones With Positive Energy

Make sure that whoever answers your phone does it in a friendly manner. You don’t want it to be dull and uninformative. People want to know that they’ve reached the right law firm. They want to believe the front end person is just as interested in them as a client as the lawyer who is  handling their case.

Introduce Yourself In A Succinct, Friendly & Helpful Way

When your team answers the phones you want the caller to know what company they are speaking to, who they are speaking to and that you are approachable. 

Keep it simple like this: 

“Thank you for calling Smith and Jones Law. This is Mary. How can I help you?”  

Answering the phone this way starts the relationship with your client on a positive note. The client feels that your firm is approachable and really does want to help. You have put their mind at ease, especially if they’ve never called a law office before today.

It doesn’t have to be those exact words but make sure that your receptionist:

✔️ smiles when she answers the phone

✔️ is calm, even if she’s having a stressful day

✔️ paces herself when delivering the greeting

✔️  includes a thank you, the name of the business, her  name and asks how she  can help the caller.

Keeping all of this in mind when constructing your script will help you to keep clients at ease.

Here are a few free resources for you to try out…


Replace The Rat Race With A Bold, Thriving Law Business

With 16 years in a solo law practice, Sharon Christie discovered that the secret to thriving instead of merely surviving lies in the ability to land great clients…consistently. Sharon cracked the marketing code — catapulting her law practice clientele from ZERO to HUNDREDS in under 9 months — and now reveals her proven 3 step formula to other female lawyers who are ready to replace the rat race with a bold, thriving law business.

Part of her 3 step formula in action is frequent lecturing to professional and community groups, including NAMI Metropolitan Baltimore, the Brain Injury Association of Maryland, the Lupus Foundation, Let’s Talk Sarcoidosis and the Sinai Return to Work Program, and authoring books for her law practice clients such as the 2 books on Social Security Disability benefits, The Unofficial Guide to Social Security Disability Benefits and Can You Win Your Social Security Disability Case?: The Blueprint You Need to Get Social Security Disability.

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