Low-Cost Marketing For Solo & Small Law Firms

Jackie Cara is a lawyer and marketing specialist. She creates “ground up” marketing strategies and low-cost marketing using her 360 reviews. Join us to learn about low-cost marketing for your law firm.

What low-cost Marketing can lawyers use effectively?

Solo and small firms should be marketing as cost effectively as possible. You are not taught how to run or even market a law practice in law school. You have to do it all while balancing life and work at the same time. If you find yourself short of time, money and guidance, then it’s probably a good idea to seek out outside help to get it done properly.

What strategy should a lawyer take?

When you don’t know where to start, or how marketing works, you have to look at these three things about your law practice:

1- What is your current online presence? How much detail do you tell about yourself whether it’s via a website, google searches, or online reviews? Are you attracting enough attention, or conveying what someone would be looking for in your area of expertise?

2- Are you active on social media?

3- Are you providing content that reflects your expertise?

This can all be very time consuming and frustrating for most lawyers, but it is the key for potential clients to take notice and find you and your firm.

What are some of the easiest things to do?

Don’t be afraid to get started. There are many things you can do at no cost to you.

You can create…  

✔️ LinkedIN Profile

✔️ Business Facebook Page

✔️ Business Instagram Page

✔️ Google for Business Site

These will help your business pop up in google searches.

Yes, you can even create a website – it’s how a lot of people get started with their online presence.

Time is an issue

It’s easy to use the excuse you have no time, but it’s easier to get help.

You can budget for this, so you can keep your costs down.

You can build a marketing plan with a solid foundation, and build on it piece by piece so you are not getting bogged down with too many bells and whistles some larger marketing firms want to throw at you.

Return On Investment

There is no doubt getting a marketing plan together will cost you money, despite all the free stuff you do to give your business exposure. You will need to invest in your business in order to attract more clients. Marketing will pay for itself in the long run.

Bottom line… if you do not get help either with good advice or someone who will take care of the whole process for you, it will fall flat. Be smart and make wise decisions.

If you’d like to reach out to Jackie, you can by visiting her website HERE:

Or, via her social media


Here are a few free resources for you to try out…

Replace The Rat Race With A Bold, Thriving Law Business

With 16 years in a solo law practice, Sharon Christie discovered that the secret to thriving instead of merely surviving lies in the ability to land great clients…consistently. Sharon cracked the marketing code — catapulting her law practice clientele from ZERO to HUNDREDS in under 9 months — and now reveals her proven 3 step formula to other female lawyers who are ready to replace the rat race with a bold, thriving law business.

Part of her 3 step formula in action is frequent lecturing to professional and community groups, including NAMI Metropolitan Baltimore, the Brain Injury Association of Maryland, the Lupus Foundation, Let’s Talk Sarcoidosis and the Sinai Return to Work Program, and authoring books for her law practice clients such as the 2 books on Social Security Disability benefits, The Unofficial Guide to Social Security Disability Benefits and Can You Win Your Social Security Disability Case?: The Blueprint You Need to Get Social Security Disability.

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