Social Media Tips To Market Your Solo or Small Law Firm

Are you confused about how to use social media to effectively market your law firm?

Lisa Nicholls, CEO of Tira! Strategies, and I discussed all things social media and covered your burning questions for your law firm marketing.

Tira! Strategies is a social media marketing company specializing in helping women business owners in small and medium sized companies learn to use social media to get more clients through their doors.

Lisa believes in building relationships and a strong community on social media platforms more than using an up-sell approach and this is what she likes to focus on with her clients.

How can you use social media to build relationships and a strong community without selling for lawyers?

Similar to the financial industry, lawyers have a lot of restrictions when it comes to how they are allowed to market themselves. One way is to demonstrate through a more personalized approach to posts, how you can relate to your audience (potential clients), and what it would be like to work with you as a person, not a lawyer.

Lawyers really can’t give advice publically, but you can share tangibles like statistics or facts that may be easier for your audience to digest. Showing them you are easy to work with through the way you present your social media, will attract clients to you.

𝗛𝗼𝘄 𝗺𝘂𝗰𝗵 𝗱𝗼 𝗜 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝗺𝘆𝘀𝗲𝗹𝗳 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝘁𝗵𝗮𝘁 𝗶𝘀 𝗻𝗼𝘁 𝗿𝗲𝗹𝗮𝘁𝗲𝗱 𝘁𝗼 𝘄𝗵𝗮𝘁 𝗜 𝗱𝗼 𝗮𝘀 𝗮 𝗹𝗮𝘄𝘆𝗲𝗿?

For your social media content you want to have 3-5 content pillars and stick to them.

Personal posts can be one of the content pillars, but you want to stay focused on the messages you truly want out there.

If, for example, you are posting on Instagram or Facebook where you have the ability to post “stories” – time-limited snips – then that is a good place to post personal, non-lawyer related posts.

Typically lawyers don’t have “offers” to the public but we have the need to get basic information out to potential clients (depending on your niche) – would it be better to send that out as a post or story?

It could be both, but more importantly it could be used as a lead magnet.

If you’re just trying to qualify people – having a downloadable pdf answering basic and general questions people may have. For example, “the top 5 things you need to know about creating a will” then people would click on the link, put their email address in, get the pdf and you then add them to your emailing list for continued engagement.

Lisa also talked about the best ways to post on Instagram versus Facebook versus LinkedIN and what is really working.

Here are a few free resources for you to try out…

Replace The Rat Race With A Bold, Thriving Law Business

With 16 years in a solo law practice, Sharon Christie discovered that the secret to thriving instead of merely surviving lies in the ability to land great clients…consistently. Sharon cracked the marketing code — catapulting her law practice clientele from ZERO to HUNDREDS in under 9 months — and now reveals her proven 3 step formula to other female lawyers who are ready to replace the rat race with a bold, thriving law business.

Part of her 3 step formula in action is frequent lecturing to professional and community groups, including NAMI Metropolitan Baltimore, the Brain Injury Association of Maryland, the Lupus Foundation, Let’s Talk Sarcoidosis and the Sinai Return to Work Program, and authoring books for her law practice clients such as the 2 books on Social Security Disability benefits, The Unofficial Guide to Social Security Disability Benefits and Can You Win Your Social Security Disability Case?: The Blueprint You Need to Get Social Security Disability.

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