I’m sure you’ve heard that you need a WHY for your business (or solo law firm).
For a lot of people, when they think about what the why is, they stop at “this is the reason I started my law firm”. But it really goes much deeper.
It needs to go deeper than that if you want to build and grow a sustainable solo or small law firm as a woman lawyer.
When I ask people, “Why did you start your law firm?” sometimes I hear really noble answers like:
🤜 I wanted to fight injustice,
🤜 I wanted to fight discrimination.
🤜 I wanted to help people.
While I know that it’s all true, I don’t think it really gets to the core of why you started your law firm.
There are two reasons why people start law firms.
👍 One is the motivation, or the situation that you find yourself in, that’s the very basic why you started it.
👍 The other is your true purpose, your true mission.
Some common reasons I hear as to why people started their law firm begin with:
❤️ My mother had her own law firm, or my father, or cousin did, and I liked that idea or I wanted to follow in their footsteps.
❤️ I want to be my own boss, or I need more flexibility in my schedule. And I could only do that if I had my own law firm.
❤️ I couldn’t find another job, or I couldn’t find a job where I would work for someone else.
❤️ I was downsized in my old firm, and I had to decide what to do next. And either I couldn’t find another job, or I just decided to take the plunge. This forced me into setting up my own practice.
The true purpose.
These are a lot of the reasons why people start the firm in the beginning.
What are you really working so hard for day after day?
Sure, you’re working hard for your family and your lifestyle, but you have to have a bigger guiding purpose, if you want to sustain your law firm. You really have to understand the end result you want for your clients, and understand why you’re doing it. That’s what will help sustain you.
Your “why” could be you want to make a difference. You don’t want your clients to suffer the pains associated with their circumstances, whether it’s divorce, child custody, social security disability issues, or some type of criminal offense. You want the best experience for them. It’s a bigger purpose.
Maybe you want to help the underdog, your clients who don’t have a clue about due process, or are struggling with their life issues.
Remember a few of these tips…
- Make sure you share (with your team), the good work you are doing collaboratively.
- Look at how you are serving your clients and the outcomes.
- When things feel difficult, be sure to step back and make a plan to move forward. If you can’t, or don’t know how to start, then seek out help to get a plan together (this is not a sign of weakness).
- Make sure your team is on board with the plan, every step of the way; make changes to your personnel if they won’t collaborate with you.
- Review your higher purpose frequently to stay on track.
If you’re thinking of throwing in the towel, STOP!
Take a look back, and see all the good work you are doing in your law firm, it will be a testament to the “why” you got into law in the first place.
Do reach out if you have any questions or need some direction.
Here are a few free resources for you to try out…
Replace The Rat Race With A Bold, Thriving Law Business
With 16 years in a solo law practice, Sharon Christie discovered that the secret to thriving instead of merely surviving lies in the ability to land great clients…consistently. Sharon cracked the marketing code — catapulting her law practice clientele from ZERO to HUNDREDS in under 9 months — and now reveals her proven 3 step formula to other female lawyers who are ready to replace the rat race with a bold, thriving law business.
Part of her 3 step formula in action is frequent lecturing to professional and community groups, including NAMI Metropolitan Baltimore, the Brain Injury Association of Maryland, the Lupus Foundation, Let’s Talk Sarcoidosis and the Sinai Return to Work Program, and authoring books for her law practice clients such as the 2 books on Social Security Disability benefits, The Unofficial Guide to Social Security Disability Benefits and Can You Win Your Social Security Disability Case?: The Blueprint You Need to Get Social Security Disability.
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