Who Is My Ideal Client For My Law Practice, and How Do I Find Them?
Many lawyers have issues with the concept of “ideal clients,” and how to figure it out.
Why is this important? When doing your marketing, whatever that looks like, you need to know WHO you are speaking to, and make sure you speak specifically to what they need to hear.
What does an ideal client mean? The ideal client is basically the person you work the best with in your law practice. If you could create this ideal client, then everyone would be like this, and your practice would be filled with these clients.
Who is this “ideal client” and how do you figure it out?
✔️ Take a look at your top 5 cases or engagements.
✔️ Look closely at those clients and make a list of similar demographics.
✔️ Depending on your area of practice, there will be similarities.
✔️ Write a profile on this client (an avatar) in detail. These points will help you focus your marketing on the majority of the type of clients you will want to attract to your business.
Next Step? Now that you’ve figured out the WHO, you must figure out the HOW (to find them)
📱 Social Media is one of the primary sources, but they will not all be there. It could be on a specific platform.
📹 For me, it was YouTube, so I made sure I made videos to address the needs of my avatar. Don’t let the fact you don’t use specific social media platforms discourage you.
🗣️ There are other places, like interest groups, or professional associations. It all depends on your area of practice to help figure out.
🌎 What about other professional services who serve the same audience as you? Could you collaborate? Have the conversation.
🔊 Listen to this episode for more details on this topic.
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Replace The Rat Race With A Bold, Thriving Law Business
With 16 years in a solo law practice, Sharon Christie discovered that the secret to thriving instead of merely surviving lies in the ability to land great clients…consistently. Sharon cracked the marketing code — catapulting her law practice clientele from ZERO to HUNDREDS in under 9 months — and now reveals her proven 3 step formula to other female lawyers who are ready to replace the rat race with a bold, thriving law business. Part of her 3 step formula in action is frequent lecturing to professional and community groups, including NAMI Metropolitan Baltimore, the Brain Injury Association of Maryland, the Lupus Foundation, Let’s Talk Sarcoidosis and the Sinai Return to Work Program, and authoring books for her law practice clients such as the 2 books on Social Security Disability benefits, The Unofficial Guide to Social Security Disability Benefits and Can You Win Your Social Security Disability Case?: The Blueprint You Need to Get Social Security Disability. If it’s your first time here, I’m going to ask you right up front to please subscribe to our YouTube Channel, and Facebook FanPage.. If you find value in this post, give it a like and share it with your friends. By sharing it, you’ll help bring in more like-minded people, which will help the community grow. We’ll be able to share and learn together. I’m going to thank you right up front for helping.
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